Sales Manager /Director(Automation Equipment)

Sales Manager /Director(Automation Equipment) Overview

Job Title: Sales Manager / Director – Automation Equipment (Medical Device & Medical Consumables, Consumer electronics industry)

Location: Singapore

Reports to: Regional General Manager

Employment Type: Full-time, Business Development (Hunting) role

Target Customers: Singapore-based medical device and medical consumables, Consumer electronics industry manufacturers

Must-have: A proven, ready-to-access book of customer relationships

About the Role

We are a company engaged in the R&D, design, and sales of automation equipment, expanding into the Singapore and Asia-Pacific markets. We are looking for a Sales Manager/Director with deep knowledge, Consumer electronics industry of Singapore’s medical device and medical consumables manufacturing sector to sell our automation equipment – assembly lines, inspection systems, robotics integration, and custom automation – to local manufacturing plants. The core value of this position: the successful candidate brings an immediately actionable book of customer relationships and business opportunities, enabling rapid market entry and tangible orders.

Key Responsibilities

• Develop and maintain customers among Singapore’s medical device and medical consumables, Consumer electronics industry manufacturers, building deep relationships with procurement, process, and equipment engineering functions.
• Leverage existing customer relationships to identify and progress opportunities quickly; lead the full cycle from solution demonstration, technical discussions, and quoting to bidding and contract signing.
• Translate customer production requirements into automation equipment solutions, working with the company’s R&D and engineering teams on solution design and custom delivery.
• Achieve individual sales targets (order value, collections, new accounts, etc.); report sales forecasts and pipeline management regularly.
• Gather market and competitive intelligence; feed customer needs back to support local product and marketing strategy.
• Maintain customer satisfaction and after-sales relationships; drive repeat business and referrals.

Requirements

Must-have (Mandatory)

• Existing customer base: A directly accessible, fast-to-convert network of customer relationships and an opportunity pipeline in Singapore’s medical device or medical consumables, Consumer electronics industry manufacturing sector.
• Industry experience: Familiarity with medical device / consumables, Consumer electronics industry manufacturing processes understanding of automation equipment, production line integration, or equipment sales.
• Sales capability: A track record of successful B2B capital equipment / industrial products large-account sales ability to independently manage the full cycle from prospecting to closing.
• Language: Fluent English for business communication and negotiation; proficiency in Chinese as a working language is a plus.
• Work authorization: Legally eligible to work and travel in Singapore (Citizen / PR / valid work pass, or able to support the company in applying for an Employment Pass).

Good-to-have (Preferred)

• Technical background or sales experience in automation equipment, robotics, non-standard equipment, or production line integration.
• Existing connections with local majors and their supply chains, such as BD, ResMed, Alcon, Meiban, and Edwards.
• Ability to provide verifiable customer references and past closed deals.

Compensation & Benefits

This role adopts a high base + high commission structure, competitive within the Singapore market.

• Base Monthly Salary: S$8,000 – 12,000 / month (commensurate with the quality of the candidate’s customer base and industry experience)
• Sales Commission: Tiered commission based on order value / gross margin; top performers can earn up to 50%+ of annual base salary
• Annual OTE (On-Target Earnings): S$150,000 – 220,000 (base salary plus commission, on achievement of targets)
• Other Benefits: Performance bonus, annual medical check-up, paid annual leave, communication & travel allowances, etc. (per company policy)

What We Offer

• Join the overseas expansion team of a leading Chinese automation equipment company and help build the APAC business from the ground up.
• A high-reward incentive system – your results directly determine your earning ceiling.
• Full technical and solution support from the company’s R&D and engineering teams – you won’t sell alone.
• A clear career growth path: Sales Manager/Director → Regional Sales Director → Head of APAC Sales.

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