Business Development Representative

Business Development Representative Overview

Company Name	Braze
Job Role	Business Development Representative
Qualifications	Not Specified
Category	IT Jobs
Job Type	Full Time
Location	London

At Braze, the team describes itself as approachable, kind, and highly driven, with a strong emphasis on teamwork, high standards, and maintaining a healthy balance between work and life. The company is growing quickly on a global scale and is focused on creating more equity and opportunity both inside and outside the organization. Success in this environment calls for personal accountability, independence, openness to different viewpoints, curiosity, and a willingness to act decisively when things change. People who enjoy solving challenging problems and working with energetic, passionate colleagues are encouraged to apply.

About the business development team

The business development function plays a central role in Braze’s future revenue growth. This team is responsible for identifying potential customers, understanding their needs, and helping them improve, expand, or transform how they approach customer engagement. Business Development Representatives are expected to become strong commercial contributors and to take the lead in prospecting and early-stage sales activity.

What the role involves

This is a varied and fast-moving sales development position. The work includes identifying target accounts, building outreach campaigns, speaking with senior stakeholders, showing the value of Braze, and qualifying opportunities early in the sales cycle. Day to day, the role involves close collaboration with Account Executives, discovery calls, meetings with leaders and executives across accounts, personalized email outreach, and attending events to create new leads. The goal is to build strong relationships that turn into valuable new business opportunities.

Each BDR has an individual quota as well as a shared team target. The team is described as collaborative, communicative, and action-oriented, with plenty of support and room to take ownership of your own sales success. Braze also highlights the role as one of the more energetic and enjoyable teams in the company.

The position follows a hybrid working model. BDRs are expected to spend at least three days each week in the office, which is intended to support learning, collaboration, and team development.

Key responsibilities

• Research target accounts and turn that research into a practical outreach strategy.
• Run communication campaigns across phone, email, LinkedIn, video, and similar channels to create pipeline.
• Focus outreach on the most relevant stakeholders in each account to improve the chance of success.
• Build personalized email sequences and other tailored messaging for prospects.
• Work with Account Executives to develop account plans and coordinate sales activity.
• Manage your own meetings and involve other internal colleagues when needed to move opportunities forward.
• Lead high-level conversations with C-suite and other senior executives about business goals, customer engagement, and marketing challenges or opportunities.
• Qualify opportunities by understanding fit, need, and potential value.
• Deliver value-led pitches and product or solution demonstrations.
• Attend events and use other prospecting methods to generate new leads.
• Track and meet outreach KPIs, meeting targets, and quota expectations.
• Use Braze’s processes and tools to stay organized, maintain momentum, and keep activity moving.
• Contribute to the team’s overall revenue success by generating high-quality opportunities and helping bring new brands to Braze.
• Take advantage of coaching, development plans, and internal resources to prepare for future progression within the company.

What Braze is looking for

Ideal candidates are adaptable, action-oriented, and able to communicate clearly and persuasively in both written and spoken form. The company is looking for people who are strong researchers, creative problem-solvers, intellectually curious, self-aware, coachable, highly motivated, organized, accountable, and persistent.

The role suits someone who can work with precision, build trust with prospects, and stay focused on results while remaining open to feedback and new ideas. Braze also emphasizes the importance of being able to work well with others while taking ownership of individual performance.

Applicants should be comfortable with the practical demands of the role, including regular office attendance under the hybrid schedule and the ability to communicate effectively in English. The application also asks whether the candidate is legally allowed to work in the country where the role is based and whether they will need visa sponsorship now or in the future.

Compensation, growth, and rewards

The commission structure is uncapped, so once quota is reached, earnings can continue to increase. Braze also notes that strong and consistent BDRs can progress further through personalized development plans, coaching, and internal support designed to help them move into the next stage of their career.

Benefits and perks

Benefits vary by location, and the company directs applicants to review the country-specific benefits information. More detail is provided later in the hiring process for successful candidates. The overall package is designed to support both wellbeing and career growth.

• Competitive compensation, with the possibility of equity.
• Retirement support and an employee stock purchase plan.
• Flexible paid time off.
• Medical, dental, vision, life, and disability coverage.
• Family-focused support, including fertility benefits and equal paid parental leave.
• Formal professional development through career pathing, learning tools, and an annual learning allowance.
• An in-office experience designed to encourage community, connection, and innovation.
• Opportunities to give back through company volunteer initiatives and donation matching.
• Employee resource groups that provide supportive communities.
• A collaborative, transparent, and enjoyable workplace culture.

About the company

Braze is a customer engagement platform that helps brands create more meaningful experiences for consumers and stronger outcomes for their businesses. Its platform combines cross-channel messaging, journey orchestration, AI-powered decisioning, and optimization to help companies deliver personalized interactions at scale. The company has received recognition from industry analysts and workplace awards, and it is certified as a Great Place to Work in several countries, including the UK.

Headquartered in New York, Braze also operates offices in London and several other cities around the world. The company emphasizes inclusion, equitable opportunity, and a fair recruiting process.

Equal opportunity and hiring process

Braze states that it is an equal opportunity employer and is committed to an accessible, inclusive, and fair candidate experience. It says applicants should feel comfortable applying even if they do not meet every listed criterion, and it encourages people who may otherwise hesitate to apply to still submit an application.

The company also explains that it uses AI-assisted tools at certain stages of recruitment to help review applications, schedule interviews, summarize notes, and support administrative tasks. Hiring decisions remain with the recruiting team. Depending on location, candidates may have rights related to AI review, manual review, or opting out, and Braze provides a contact email for questions about this process.

For roles based in New York City, or for candidates living there, the company notes additional rights under local law regarding automated employment decision tools and alternative selection processes. Braze also refers applicants to its Candidate Privacy Policy for more information about how personal data is handled during recruitment.

How to apply

Applicants are invited to submit an online application through Braze’s Greenhouse system. The form requests standard details such as name, email, phone number, location, resume or CV, education history, how the candidate heard about the role, LinkedIn profile, and several eligibility questions. These include work authorization, visa sponsorship needs, ability to commute to the office, and English proficiency. The page also includes optional demographic questions for UK applicants and an option to join Braze’s talent community for future updates.

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Degree Requirement: Not Specified

Visa Sponsorship May be