EMEA Marketing Measurement Lead

EMEA Marketing Measurement Lead Overview

This position is a senior analytics and leadership role based in London, focused on measuring and improving the effectiveness of Google’s marketing activity across Europe, the Middle East, and Africa. The role sits within Google Marketing and supports full-funnel campaigns that aim to strengthen brand equity and improve performance for important product areas, including hardware and core consumer services. In this role, you would combine advanced measurement expertise with business strategy to help guide media planning, budget allocation, and growth decisions.

What you would do

• Own and evolve the measurement roadmap for EMEA marketing campaigns, with responsibility for solving difficult and ambiguous data questions.
• Set the analytical requirements, measurement design, and regional strategy needed to scale media measurement across the region.
• Establish and deliver ambitious measurement objectives that support Google’s wider global marketing priorities.
• Lead efforts to apply AI in ways that improve productivity, analytical creativity, and innovation, while staying aligned with Google’s AI Principles.
• Analyze and interpret very large and complex datasets, then translate the results into clear, actionable recommendations.
• Act as a technical authority by reviewing statistical approaches, analytical methods, and related work from others.
• Partner with senior stakeholders across Media CoE, Finance, and Product Area teams to inform marketing investment decisions, address advanced statistical questions, and keep decisions aligned with business goals.
• Manage, mentor, and develop a team of Business Data Scientists and Analysts, helping them grow and perform at a high level.
• Encourage collaboration, shared learning, and reuse of solutions across Google’s broader marketing analytics and data science communities.

What the role involves in practice

You will be expected to bridge deep quantitative analysis with business leadership. The position requires someone who can build statistical frameworks to measure incrementality, media effectiveness, and overall business impact, while also serving as a strategic partner to marketing leadership, finance, and product teams. The work is intended to help Google understand how its marketing investments perform and how those investments should be optimized for greater impact.

Minimum qualifications

• A master’s degree in a quantitative subject such as Statistics, Engineering, or a science-related field, or equivalent practical experience.
• Nine or more years of experience using analytics to solve product or business problems, including work with coding, database querying, or statistical analysis.
• Three or more years of people management experience, with a track record of leading, mentoring, and developing technical and analytical teams.
• Experience writing, reviewing, and maintaining code for data manipulation and analysis using languages such as Python, R, or SQL.
• Experience presenting findings to audiences that are not technical.

Preferred qualifications

• A PhD in a quantitative field such as Statistics, Mathematics, Economics, Operations Research, or Data Science.
• Experience with advanced marketing measurement methods such as conversion lift, geo-experiments, media mix modeling, or brand lift studies, ideally for a major regional or global brand.
• Experience working across teams to define data needs, analyze product metrics, and resolve missing or incomplete data.
• Strong statistical knowledge, including causal inference, predictive modeling, and survey methodology, applied to complex business problems.
• Excellent communication and executive-influence skills, including the ability to turn complex quantitative findings into practical recommendations for senior leaders.
• Ability to work with large, complex datasets.

Additional context

Google notes that English proficiency is required for all roles unless the posting explicitly says otherwise. The company also states that it is an equal opportunity and affirmative action employer and that it is committed to building a workforce that reflects the users it serves and supports a culture of belonging. Applicants who need an accommodation can use Google’s accommodations process.

Google also states that it does not accept agency resumes and asks recruitment agencies not to send resumes to its jobs alias, employees, or other locations. It further explains that unsolicited resumes are not associated with any fee obligation. The posting includes standard information about equity grants through Alphabet Inc., noting that such grants are discretionary, subject to approval and plan terms, and do not affect statutory payments.

To apply, candidates should use the Google Careers application process for this role in London.

Degree Requirement: Bachelor’s

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