Director, Global Campaigns

Director, Global Campaigns Overview

This role sits at the center of Twilio’s global campaign function and is responsible for shaping, building, and delivering the company’s most important campaign motions. The position calls for a leader who can think at a global level, connect strategy to execution, and work across marketing, product, sales, and leadership teams to create campaigns that generate awareness, create demand, and support business growth. Success in the role depends on combining strategic vision with operational discipline, using data to guide decisions, and building systems that can scale across regions.

Twilio operates in a remote-first environment and emphasizes global inclusion, collaboration, and connection. While the company is remote by default, the role may still require occasional in-person participation for team gatherings, functional off-sites, project meetings, or customer meetings. The position is based remotely in Ireland or the UK.

What you will do

• Own the strategy, structure, and execution model for Twilio’s global campaign program, including the company’s top campaign motions.
• Lead the development and delivery of integrated campaigns that create awareness and convert prospects, with attention to specific buyer groups and vertical segments.
• Act as the central coordinator for campaign activity across teams, ensuring work moves forward on schedule and with clear accountability.
• Partner with product marketing, content strategy, brand strategy, creative design, and regional campaign teams to develop themes and messaging that translate into effective campaigns.
• Work across regions and functions to secure alignment, enablement, and engagement from key stakeholders.
• Report on campaign effectiveness to company leadership and take ownership of the performance of global programs.
• Use strong project management and data analysis to prioritize work, allocate resources, and improve campaign outcomes.
• Build repeatable campaign playbooks and scalable systems that can be reused across regions and supported by a broad range of content assets.
• Track results, evaluate performance, identify insights, and recommend improvements to strengthen future campaigns.
• Introduce AI-driven methods into the campaign operating model, including standards, templates, and workflows that help teams produce high-quality content more efficiently and consistently.
• Manage campaign budgets and production resources across content creation, video, localization, and agency support, with an eye toward quality and return on investment.
• Lead a globally distributed team covering the US, Europe, and Asia while coordinating with company and brand leadership on top-of-funnel initiatives.

What Twilio is looking for

The ideal candidate brings deep experience in B2B or technology marketing and understands how campaigns should be designed for a global audience rather than a single market. The role requires someone who can connect messaging frameworks to campaign execution, understands the modern AI-influenced buyer journey, and can operate comfortably at both strategic and tactical levels. Twilio is looking for a collaborative leader who can inspire a team, work effectively with executives, and help evolve the campaign function in a more progressive, AI-enabled direction.

Required experience and skills

• Management experience with the ability to motivate strategists and set a clear direction for the team.
• Strong understanding of funnel tactics and metrics across each stage, including product-led growth and funnel performance.
• Knowledge of enterprise buying cycles, sales processes, and the stakeholders involved in B2B technology purchasing.
• Ability to work as a self-starter in a fast-paced, collaborative, innovative, high-growth environment.
• Comfort handling multiple workstreams while maintaining a strong presence with both the team and senior leadership.
• Strategic thinking combined with strong attention to detail.
• At least 8 years of experience as a campaign strategist in B2B or technology.
• Proven success building and delivering integrated programs while managing the associated tools, processes, and assets.
• Excellent written and verbal communication skills, including the ability to align stakeholders, set expectations, and drive execution.
• Experience collaborating with cross-functional teams and executives to ensure consistent content delivery across the organization.
• A leadership style that builds trust through feedback, communication, and transparency.

Preferred experience

• Ability to influence and build effective working relationships across all levels of an organization.
• Knowledge of localization methods that make content accessible and inclusive across multiple countries.
• Experience with primary research approaches and a range of content creation formats.
• Strategic ability to identify opportunities across campaigns and programs where new content or new initiatives can succeed.
• Experience creating strong brands through premium content.
• Hands-on familiarity with AI, design, analytics, and video tools.
• Working knowledge of digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, and Canva.

Benefits and culture

Twilio offers a package that may include competitive pay, generous time off, parental leave, wellness leave, healthcare, and a retirement savings program. Benefits vary depending on location. The company also supports employee volunteering and charitable donations, and it promotes a culture built around initiative, problem-solving, and living its internal values.

The organization describes itself as remote-first, globally connected, and inclusive. Employees may occasionally be asked to attend in-person meetings or events when needed for collaboration or customer engagement.

Application and hiring notes

The application process includes standard submission fields for contact details, resume, cover letter, and professional profile information. Applicants are also asked to confirm whether they are legally authorized to work in the country where the role is located and to indicate the basis of that right to work. The posting does not state whether visa sponsorship is available.

Twilio also notes that it uses AI to help streamline hiring, but final hiring decisions are made by people. The company warns applicants to watch for recruitment fraud and says it will only communicate through official Twilio email addresses, will not request payment or sensitive financial information, and does not make offers without a formal interview process.

Twilio is an equal opportunity employer and states that it considers qualified applicants without discrimination on the basis of protected characteristics. It also notes participation in E-Verify in certain locations where required by law.

Degree Requirement: Not Specified

Visa Sponsorship May be