Head of Marketing – Automotive, Amazon

Head of Marketing – Automotive, Amazon Overview

This is a high-impact marketing leadership role for a completely new business initiative within Amazon. The position calls for an entrepreneurial, builder-minded leader who can create momentum for a new automotive category, grow customer awareness, and drive engagement from the ground up. The work is set in a fast-moving environment where ambiguity is expected, and the successful candidate will help shape both the launch strategy and the longer-term international expansion approach.

What you will do

• Lead the marketing function for a new automotive-related category and help establish the business in market.
• Develop the go-to-market strategy in close collaboration with strategic partners, outside agencies, and internal Amazon teams.
• Build a plan for international marketing expansion that can be adapted as the business enters additional countries.
• Set up the marketing operation by creating a resourcing plan and hiring a small, effective team to deliver the work.
• Define the intended customer segment for the new category and shape the brand’s positioning around that audience.
• Increase awareness of the new offering both within Amazon and through channels outside Amazon.
• Design and execute integrated campaigns that combine digital activity with physical events to introduce the category to customers.
• Monitor campaign results, interpret performance data, and make improvements that increase efficiency and effectiveness.
• Use Amazon’s marketing platforms, tools, and channels to support customer discovery and engagement.
• Work with partner organizations to align marketing plans so that all parties are moving in the same direction.
• Create collaborative marketing approaches that strengthen partner brands while also building the new Amazon category.
• Act as the central marketing contact for external agencies and manage those relationships day to day.
• Adjust the marketing strategy for different regions by taking local market differences into account, especially in relation to the US.
• Translate local cultural understanding into campaign ideas, event concepts, and messaging that feel relevant and genuine to consumers in each market.
• Partner with public relations teams on launch communications, international rollout messaging, and ongoing brand narrative development.
• Work with legal teams to ensure advertising activity follows regional guidance and meets UK advertising standards.
• Take automotive-sector regulatory requirements into account when planning marketing activity in the UK.
• Identify, assess, and onboard agencies and contractors needed to execute the marketing plan.
• Manage external partners to ensure work is delivered to the required standard, on schedule, and against agreed objectives.

What Amazon is looking for

• Experience leading teams.
• Strong capability with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
• Experience setting direction and building alignment across cross-functional groups.
• Background in marketing or marketing research.
• Experience using data and metrics to assess impact and identify opportunities for improvement.
• Experience reporting progress, metrics, and goal attainment to senior leadership.
• Experience launching new products or new business offerings.
• Experience in marketing, brand advertising, media sales, or online advertising, including close work with senior advertisers and agency stakeholders.
• Experience in e-commerce or online advertising.
• Experience delivering results through digital and multi-channel marketing.
• Ability to work effectively in ambiguity, prioritize competing needs, and produce measurable outcomes in an agile setting.
• Preferred: experience with traditional and newer media channels such as TV, out-of-home, cinema, digital display, online video, and paid social.
• Preferred: experience working across multiple locations or markets.
• Preferred: an MBA.
• Preferred: experience building, running, and scaling cross-functional programs or campaigns from idea through completion.
• Preferred: ability to use customer insight and data to develop a deep understanding of target audiences.
• Preferred: automotive industry experience, which is strongly desired but not essential.
• Preferred: experience marketing complex, high-consideration purchases.
• Preferred: experience working in regulated industries and managing advertising compliance.

Additional context

The role is based in London, UK, and is part of Amazon’s marketing and PR organization. Amazon emphasizes its commitment to equal opportunity, diversity, and inclusion, and states that hiring decisions are based on experience and skills. The company also notes that candidates who need disability-related accommodations during the application, interview, or onboarding process can request support through Amazon’s accommodations process. Amazon includes a privacy notice describing how applicant data is handled.

Degree Requirement: Not Specified

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