Principal UX Designer, Alexa for Shopping

Principal UX Designer, Alexa for Shopping Overview

This role sits within Amazon’s work on an AI-powered shopping assistant and focuses on creating new customer experiences that go beyond what Alexa can currently do. The position is aimed at someone who can help invent features that solve real customer problems in fresh ways, combining strong interaction design thinking with a deep interest in technology, innovation, and customer experience.

The work calls for a designer who can move quickly, juggle multiple initiatives, and turn customer needs into elegant solutions. You will need to be comfortable operating in uncertain situations, balancing stakeholder feedback, functional constraints, and delivery timelines. The role also requires the ability to communicate ideas clearly and professionally, using both strategic thinking and creative vision. A solid grounding in conversation design is important, along with the ability to collaborate closely with specialists across conversation design, UX, research, product, engineering, science, and operations as ideas progress from early concepts through to launch.

What you will do

• Develop high-quality, customer-focused designs informed by UX research, market research, behavioral data, and input from internal stakeholders.
• Work alongside Science and Editorial partners to help train the language model so that the generated content reflects the intended design and customer experience.
• Help strengthen and spread effective design practices across the organization, contributing to the evolution of product strategy.
• Turn business objectives into practical use cases and into broad customer experience requirements.
• Shape the interface and interaction model for new features, using Figma, other prototyping tools, and AI-based tools to quickly generate and test ideas.
• Create and maintain detailed design documentation and specifications.
• Share design concepts and progress with the UX team, product managers, engineers, Amazon leadership, and outside partners to collect feedback and support decision-making.
• Define a high-level customer strategy that supports both immediate needs and longer-term product direction.
• Collaborate across disciplines from the earliest product concepts through launch, ensuring design, research, technical, and operational perspectives are aligned.

What you need

• At least 10 years of design experience.
• An online portfolio that can be reviewed during the hiring process.
• Strong experience with user interface design, information architecture, and interaction design best practices.
• Experience working on design projects through the full lifecycle, from strategy and planning to execution and delivery.
• An inventor’s mindset, with a strong understanding of interaction design and a passion for technology and innovation.
• The ability to work at pace, manage several projects at once, and quickly convert customer needs into compelling solutions.
• Comfort with ambiguity and the ability to manage stakeholder input, requirements, and schedules effectively.
• The ability to present ideas in a polished, professional way using both strategic and creative framing.
• Knowledge of conversation design fundamentals and experience collaborating with cross-functional teams including designers, researchers, product managers, engineers, scientists, and operations specialists.

Nice to have

• Experience making strategic and tactical recommendations based on data.
• Experience using AI tools for prototyping.

Additional information

Amazon describes itself as an equal opportunity employer and says that hiring decisions are based on experience and skills. The company also emphasizes its commitment to a diverse workforce and an inclusive culture that helps employees deliver strong results for customers.

Applicants who need a workplace accommodation or adjustment during the application, interview, or onboarding process can request support through Amazon’s accommodations process. The posting also directs candidates to Amazon’s privacy notice for information about how personal data is collected, used, and transferred.

The role is listed for London, United Kingdom.

Degree Requirement: Not Specified

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