Theatrical Content Marketing Manager, Amazon MGM Studios Theatrical Marketing

Theatrical Content Marketing Manager, Amazon MGM Studios Theatrical Marketing Overview

This role sits within the theatrical marketing function and is focused on shaping and delivering local content marketing activity for film releases across the UK and Ireland. The successful candidate will work closely with product managers and partner teams to build social, digital, and influencer-led campaigns that increase audience engagement and help drive box office performance. The position calls for someone who can combine creative thinking, local market knowledge, and strong analytical judgement to support high-profile theatrical launches.

What you will do

• Develop and execute local social, digital, and influencer marketing plans for theatrical releases in the UK and Ireland, ensuring they support wider campaign goals and commercial performance.
• Create data-informed social media strategies for each UK release, making sure local activity stays aligned with global marketing direction.
• Build and maintain a long-term content strategy for Amazon MGM’s UK social channels, with a focus on theatrical marketing priorities.
• Come up with original digital storytelling approaches and creative ideas that resonate with audiences in the UK and Ireland.
• Plan editorial calendars and amplification tactics for theatrical campaigns and events, keeping content delivery organised and timely.
• Monitor emerging trends and audience behaviour, then use those insights to improve campaign relevance and effectiveness.
• Coordinate closely with marketing and PR colleagues to strengthen campaign messaging and maximise overall impact.
• Own the local content marketing process from strategy through execution, including planning, delivery, and continuous optimisation.
• Oversee the production of local content by preparing briefs, reviewing edits, and carrying out quality checks before release.
• Manage production schedules so that content is delivered in step with local marketing plans and release timelines.
• Experiment with new content formats and platform opportunities to improve engagement and campaign performance.
• Review performance data and use the findings to refine content and marketing strategy.
• Keep productive relationships with external partners such as agencies, freelancers, and other contributors.
• Build and manage a creator network for content marketing activity and local campaign support.
• Negotiate and activate creator collaborations for local marketing initiatives.
• Track creator results and use performance data to guide future partnership decisions.

What you need

• Fluency in English, including speaking, writing, and reading.
• Hands-on theatrical marketing experience within the industry.
• A strong record of success in marketing or social media roles at global media organisations.
• Good knowledge of the UK and Ireland media landscape, including cultural trends and audience behaviour.
• Strong analytical ability, with the confidence to use data to improve performance.
• Proven ability to work collaboratively across functions and teams.
• Excellent communication and organisational skills.
• Experience in a fast-paced environment with multiple simultaneous priorities is an advantage.
• Experience working with filmmakers, talent, and influencers is an advantage.
• Broad understanding of theatrical marketing and the digital channels used in this space is an advantage.

Additional information

Amazon describes itself as an equal opportunities employer and says hiring decisions are based on experience and skills. The company also emphasises its commitment to a diverse workforce and an inclusive culture. Candidates who need support or adjustments during the application, interview, or onboarding stages can request workplace accommodations through Amazon’s hiring support resources. Amazon also directs applicants to its Privacy Notice for details on how candidate data is collected, used, and transferred.

The role is based in London, United Kingdom, within Amazon Studios Marketing and PR.

Degree Requirement: Not Specified

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