Senior Engineering Manager, Brand Ads and Promotions

Senior Engineering Manager, Brand Ads and Promotions Overview

Deliveroo is hiring a senior engineering leader to shape and scale the Brand Ads and Promotions area within its Ads organisation. This team works on the advertising marketplace across DoorDash, Wolt, and Deliveroo, covering sponsored placements, in-app promotions, and offsite campaigns that connect merchants and brands with consumers at the right time. The Brand Ads and Promotions function focuses on building self-serve and programmatic advertising products that help brands and merchants create, manage, and measure campaigns across the full funnel, from onboarding through campaign management to end-to-end measurement.

This position is intended for someone who can lead the development of sophisticated ad products and solutions, combining distributed backend services with front-end systems to make advertising on the platform seamless for advertisers. The role also carries broader organisational leadership responsibility, including guiding engineers, machine learning specialists, and engineering managers, and serving as the single-threaded leader for the EMEA Ads organisation while growing and managing multiple teams.

What you will do

• Use AI tools to improve productivity, strengthen internal workflows, and build applications that help teams work more effectively.
• Recruit, develop, and retain strong software teams that are focused on business outcomes.
• Define and execute the engineering strategy for a multi-team organisation, including long-term planning and technical direction.
• Build scalable products and lead the engineering vision for the area, ensuring the work can support growth over time.
• Turn large, complex systems into smaller, maintainable components that can be improved iteratively.
• Continuously improve the architecture of the systems and the way the team develops software.
• Partner closely with internal stakeholders, external partners, and peer leaders to align on priorities and delivery.
• Drive planning and execution while balancing immediate delivery needs with longer-term strategic objectives.
• Step into technical detail when necessary to support teams and solve difficult engineering problems.
• Make reliability and quality central to everything the team delivers.

What the role involves

• Leading the development of advertising products and solutions for brands and merchants.
• Owning the full advertising journey, including advertiser onboarding, programmatic campaign management, and measurement capabilities.
• Building products that combine backend distributed systems and user-facing interfaces for a smooth advertiser experience.
• Managing and mentoring software engineers, machine learning engineers, and engineering managers.
• Acting as the main leader for the EMEA Ads organisation and helping multiple teams grow and operate effectively.

What you need to succeed

• Experience in software engineering, particularly in large-scale distributed systems and related technical areas.
• A history of hiring and scaling teams, including building teams from scratch and growing them into sustainable organisations.
• Experience leading through senior managers and other leaders, not only through direct individual contributors.
• Strong communication and leadership skills, with the ability to work effectively in a fast-moving environment.
• Experience with performance management, coaching, mentoring, and team development.
• A practical, hands-on approach to solving infrastructure and technical execution gaps.
• A strong customer focus, with attention to the needs of consumers, riders, and merchants around the world.
• Comfort with ambiguity, resilience under pressure, and the ability to thrive in a fast-paced setting.
• Willingness to get involved directly when needed and openness to feedback.
• A growth mindset and interest in delivering projects that support business goals and global expansion.
• Experience in ad-tech is desirable but not essential.
• This role is based in London and follows a hybrid working model, usually with three days in the office each week.

Why Deliveroo

Deliveroo describes itself as a place for people who want to solve meaningful problems at scale. The company operates a complex, always-on marketplace that affects millions of people, and it emphasises speed, ownership, collaboration, and continuous learning. The environment is described as low-hierarchy and high-ownership, with a strong focus on shipping, testing, and improving ideas quickly. The company also highlights the opportunity to take on ambiguous challenges, grow through responsibility, and work in a culture built for builders.

As part of the wider business, Deliveroo is now part of DoorDash, which means some roles may involve working with teams, systems, and leaders across DoorDash and Wolt as well as Deliveroo.

Interview process

The hiring process is designed to be fair and to give candidates a chance to show their skills clearly. The interview process usually has three to four stages. Deliveroo also points candidates to its Engineering Interview Guide for more detail on how to prepare.

Inclusion and support

Deliveroo says it is committed to diversity, equity, and inclusion, and aims to create a workplace where people from all backgrounds can do their best work and feel they belong. The company welcomes applicants regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or a long-term health condition and need support with your application or reasonable adjustments during recruitment, you can let the company know after submitting your application. Deliveroo says it will provide details on how to request support so that the process is fair and accessible.

Rewards and benefits

• Competitive pay and a comprehensive benefits package.
• Equity opportunities, with some roles eligible for share awards.
• Possible annual cash bonus, sign-on bonus, or relocation support depending on the role and location.
• Up to 5% matched pension contributions.
• Free Deliveroo Plus, including free delivery and special offers.
• Team lunches from strong local restaurant partners.
• 25 days of annual leave plus bank holidays, increasing with tenure.
• One paid volunteering day each year for work with a registered charity.
• Employer-funded core healthcare cover, with optional family cover at the employee’s cost.
• On-site gym access at headquarters and discounted external gym membership.
• Wellbeing app access through GymPass, including fitness, meditation, and wellness tools.
• Discounted dental insurance and other flexible insurance-style benefits.
• Life assurance.
• Parental leave benefits available from day one of employment.
• Home-working equipment and a family-friendly working culture.
• Free mortgage advice.
• Cycle to Work Scheme or Season Ticket Loans, depending on commuting needs.
• Learning and development support through RooLearn and other training resources.
• Employee resource group events and social activities throughout the year.
• Seasonal company celebrations.

Applicants who are excited by the chance to make a real impact in a fast-moving marketplace and grow with ambitious, supportive teams are encouraged to apply.

Degree Requirement: Not Specified

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