Influencer Relations Manager, Twitch Brand Partnership Studio BPS

Influencer Relations Manager, Twitch Brand Partnership Studio BPS Overview

This role sits within Twitch’s award-winning branded content studio and focuses on building and managing influencer partnerships that power high-impact advertising campaigns. The position is designed for someone who understands the Twitch platform, the creator economy, and the wider digital content landscape, and who can use that knowledge to connect brands with the right talent across European markets. The successful candidate will work in a fast-moving environment, collaborating with multiple internal and external stakeholders to deliver strong outcomes for clients while maintaining excellent relationships with creators and agencies.

What you will do

• Evaluate creator talent for major branded content initiatives and recommend the strongest options using evidence from data and audience insights.
• Negotiate commercial terms with creators and talent agencies so that agreements support client objectives, creator expectations, and business requirements.
• Keep scouting the platform for both rising and established creators in order to expand the roster and surface new opportunities for campaigns.
• Partner with Program Managers and Creative Strategists to develop tailored branded content concepts that feel authentic to creators and relevant to their communities.
• Handle the briefing, contracting, and supervision of creators through campaign delivery to help ensure work is completed smoothly and to a high standard.
• Improve influencer programs so they remain engaging, credible, and capable of producing measurable results for advertisers.
• Review campaign performance, interpret the data, and translate findings into recommendations that can improve future activity.
• Act as the central contact point between Twitch Ad Sales, creators, and talent agencies, helping relationships run efficiently and productively.
• Share talent recommendations and campaign results with clients, clearly explaining the strategic thinking behind each choice.
• Advise colleagues and clients on influencer marketing methods, platform changes, and trends in creator behaviour.
• Serve as the team’s specialist for influencer-related matters and support broader influencer initiatives.
• Contribute to an internal talent database by recording creator performance, availability, and client fit.
• Track shifts in the creator landscape and keep up to date with emerging talent across European markets.

What the team is like

You would be joining a highly capable, internationally connected group that is passionate about innovation in content. The team works collaboratively and places importance on respect and inclusion while aiming to deliver strong results for both clients and audiences.

What the role calls for

• Experience managing creator or talent relationships in the content creation industry, including a track record of negotiating contracts and delivering campaigns successfully.
• Professional experience in marketing, advertising, gaming, or a similar sector.
• Confidence in negotiating agreements and maintaining effective working relationships with creators and agencies.
• Strong analytical skills and the ability to use data to guide talent selection and program decisions.
• Excellent communication and presentation abilities for both internal discussions and client meetings.
• The ability to manage several priorities at once without losing attention to detail.
• A strong understanding of influencer marketing, the creator economy, and digital content trends.
• A degree in marketing, communications, business, or a related discipline, or equivalent practical experience.
• Experience with databases or talent management tools is preferred.
• Knowledge of European creator markets is preferred.
• English proficiency at CEFR C1 level is preferred for working across European markets, and additional European languages would be beneficial.

Additional information

Amazon describes itself as an equal opportunities employer and says that hiring decisions are based on experience and skills. The company also states that it does not discriminate on the basis of protected veteran status, disability, or other legally protected characteristics. Applicants who need workplace adjustments or disability accommodations during the application, interview, or onboarding process are directed to Amazon’s accommodations information page.

The page also includes Amazon’s privacy notice and general legal and company information.

Degree Requirement: Bachelor’s

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