AIP Marketing Manager, EMEA

AIP Marketing Manager, EMEA Overview

This role sits within Google’s marketing organization and focuses on growing paid subscriptions for Google AI Pro and Google AI Plus across Europe, the Middle East, and Africa. The position is centered on building and executing integrated marketing plans that move users through the funnel, from awareness and consideration through to paid conversion. It also involves acting as the regional business owner for the subscription offering in EMEA, while adapting globally developed programs for local market needs.

The work combines strategic planning, regional execution, and close collaboration with global and local partners. You will help shape how Google markets its AI subscription products in the region, identify the best growth opportunities, and ensure that campaigns are tailored to local markets while still aligning with global direction. The role also emphasizes experimentation, optimization, and the use of AI-enabled workflows to improve marketing impact and efficiency.

What you will do

• Define and lead the growth strategy for paid users of Google AI Pro and Google AI Plus across EMEA, including identifying the strongest opportunities and deciding how to prioritize markets and investment.
• Support local co-marketing efforts by creating reusable templates and toolkits and by helping regional teams deliver integrated marketing plans.
• Represent the EMEA region in discussions with global marketing teams, helping influence worldwide programs and bringing regional growth needs and opportunities into those plans.
• Take global initiatives and adapt them for EMEA markets, including direct response activity and partner-facing toolkits.
• Design and run regional scaled marketing programs from end to end, including campaigns that build mid-funnel awareness and engagement.
• Set up and maintain a testing and learning approach that continuously improves campaign performance.
• Use AI workflows and AI tools to raise the effectiveness and productivity of marketing work.
• Partner with regional go-to-market teams to keep priorities focused and drive strong business impact.

What you need

• A bachelor’s degree or equivalent hands-on experience.
• At least six years of experience in marketing, with work spanning one or more areas such as growth, product, brand, or social marketing.
• Experience managing projects that require coordination across multiple teams or functions.
• Consulting experience and experience using behavioural marketing data are desirable.
• Experience in digital marketing and a good understanding of Google’s products and the wider technology industry are desirable.
• Experience delivering marketing campaigns from planning through execution, including target setting, budget management, and performance reporting, is desirable.
• Experience with market prioritization and investment allocation is desirable.
• Familiarity with owned and external digital media channels, first-party data, and privacy requirements is desirable.
• Ability to manage complex programs involving global, regional, and local stakeholders is desirable.
• Ability to influence global product and marketing programs and to support local market partners effectively is desirable.
• This is a mid-level position for someone who can drive progress, solve problems, and mentor less experienced team members.
• English proficiency is required unless the posting explicitly states otherwise.
• The posting indicates that the candidate can choose a preferred working location from London, UK or Madrid, Spain.

Pay and benefits

• The listed salary range for Spain is €90,000 to €92,500.
• The compensation package also includes a 15% bonus target.
• Equity is included, along with benefits.
• Google directs applicants to its benefits information for more detail.
• Equity grants are described as discretionary and subject to Alphabet’s stock plan, board or delegate approval, and the relevant grant agreement.

Additional information

• Google states that it is an equal opportunity and affirmative action employer.
• The company says it is committed to building a workforce that reflects the people it serves and to fostering a culture of belonging.
• Applicants who need an accommodation can use Google’s accommodations form.
• Google says it is a global company and that English proficiency is required for all roles unless the posting says otherwise.
• The company also notes that it does not accept agency resumes and will not pay fees for unsolicited resumes.

The posting does not include any statement about visa sponsorship or right-to-work support for this role.

Degree Requirement: Bachelor’s

Visa Sponsorship May be