Localization Programme Manager, Amazon Leo

Localization Programme Manager, Amazon Leo Overview

Amazon Leo is looking for a Localization Programme Manager to oversee creative production and localization for full-funnel marketing activity across international markets. The role focuses on making sure campaign assets are adapted effectively for each locale, delivered on time, and kept consistent with the brand across awareness, consideration, and conversion work. You will coordinate day-to-day localization operations, work closely with agencies and internal teams, and help ensure that creative output is culturally relevant, technically correct, and ready for use across multiple channels and markets.

What you will do

• Run localization work from start to finish for international campaigns, including translation, cultural adaptation, and market-specific quality checks.
• Coordinate with stakeholders to collect feedback, manage review cycles, and secure approval on translated and adapted copy while protecting brand consistency and local relevance.
• Build and maintain working relationships with localization vendors and translation agencies, putting clear processes in place for handing over assets, reviewing work, and approving final versions.
• Own production schedules for localization and make sure timelines reflect the needs of brand, mid-funnel, and performance creative.
• Track asset progress across languages and markets, identify delays or bottlenecks, and take action to resolve issues before they affect delivery.
• Help keep messaging aligned across owned, earned, and paid channels so that campaigns feel cohesive at every stage of the funnel and in every locale.
• Check that localized creative meets local technical requirements, regulatory expectations, and cultural sensitivities while still fitting Amazon’s global standards.
• Lead briefing sessions with agencies and production partners so they understand campaign context, brand rules, tone of voice, and the cultural details that affect translation and adaptation.
• Own quality assurance for localized materials, making sure translations preserve meaning, brand voice, and creative intent.
• Manage the creative asset library and version control so approved files are easy to find by campaign, funnel stage, language, and market.
• Look for ways to improve and scale localization operations by creating repeatable workflows and more efficient ways of working across campaigns and locales.
• Review production dashboards, monitor delivery status across multiple campaigns, and keep work moving across time zones and competing deadlines.
• Coordinate review and sign-off with teams such as Legal and PR, gather and consolidate comments, request revisions, and drive final approval.
• Hold regular check-ins with localization vendors to review performance and discuss process improvements.

What the role looks like day to day

In this position, you will spend time reviewing production dashboards, checking which assets are in translation, which are waiting for approval, and where work is getting stuck. You will work with agencies and stakeholders to clear blockers, explain localization requirements, and make sure assets are structured in a way that supports efficient translation. You will also manage review workflows, gather feedback from internal partners, and keep track of revisions until final sign-off is complete.

You will troubleshoot common localization issues such as copy that does not fully reflect the brand voice, questions around cultural adaptation, or conflicts between different market timelines. You will also maintain organized asset libraries, making sure campaign files are stored and versioned carefully by locale and language. Because several campaigns may be running at once, you will need to balance priorities, coordinate across time zones, and make sure deadlines are met without losing quality.

About the team

The team is hands-on and focused on strong execution, productive agency partnerships, efficient workflows, and the delivery of creative that works well in local markets. It partners closely with Product Marketing, Campaign Managers, Brand Marketing, Performance Marketing, creative agencies, translation vendors, and localization partners to produce assets that move customers through the marketing funnel in their own language and cultural context.

The group places a strong emphasis on operational excellence, including improving localization workflows, strengthening asset management systems, and finding better ways to coordinate across markets, agencies, and campaign types. As Amazon Leo grows internationally, the team needs programme managers who can handle complexity, manage several workstreams at once, maintain high standards under pressure, and help raise the bar for localization delivery.

This position offers the chance to work on high-profile campaigns that span the full customer journey, build expertise in international creative production and localization, and develop your career in a fast-moving, innovative environment.

Qualifications and experience

• Professional marketing experience that was gained in a non-internship role.
• Experience in localization, programme management, or a similar field.
• Practical experience managing localization workflows and working with translation agencies or localization vendors.
• Experience handling production timelines, budgets, and resources across multiple projects.
• Ability to manage several priorities at once while staying highly organized and detail-oriented.
• Experience with creative asset management and file organization systems.
• Strong English communication skills, both written and spoken.
• Ability to work across functions and coordinate effectively with multiple teams.
• Experience leading international campaigns with significant localization requirements is desirable.
• Experience building or running localization quality assurance and review processes is desirable.
• Experience coordinating translation work at scale across multiple languages is desirable.
• Experience in technology, telecommunications, or B2B marketing is desirable.
• A track record of delivering creative assets on time, within budget, and to quality expectations is desirable.
• Strong project management skills, including experience with tools such as Asana or Workfront, is desirable.
• Experience using localization management tools and translation management systems is desirable.
• Experience with creative asset management systems or digital asset management platforms is desirable.
• Additional language ability beyond English, especially French, German, Spanish, Italian, or other languages, is highly valued.
• Understanding of cultural adaptation needs and regional sensitivities is desirable.
• Knowledge of brand guidelines, tone-of-voice frameworks, and creative quality assurance practices is desirable.
• Experience using AI to create scalable localization processes and frameworks is desirable.
• The role may require access to information, technology, or hardware governed by U.S. export control laws, and employment depends on obtaining any required export licenses or approvals.
• The selected candidate must be eligible for any necessary export licenses or approvals based on nationality, citizenship, and other relevant factors under the applicable export control rules.

Additional information

Amazon is an equal opportunities employer and makes hiring decisions based on experience and skills. The company says it values diversity and an inclusive culture, and it does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Amazon also explains that it takes privacy and data security seriously and directs candidates to its privacy notice for details on how personal data is collected, used, and transferred. If you need a disability-related accommodation or adjustment during the application, interview, or onboarding process, Amazon provides a dedicated accommodations resource and asks candidates outside the listed country or region to contact their recruiting partner.

The job is listed for London, United Kingdom, within Amazon Leo’s Marketing and PR organization.

Degree Requirement: Not Specified

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