UKI Startup Central Sales Manager, AWS Central Sales Startup EMEA

UKI Startup Central Sales Manager, AWS Central Sales Startup EMEA Overview

AWS is looking for a sales leader to help shape a newly created startup-focused function in the UKI region. The role sits within AWS Global Sales and is aimed at driving cloud adoption among startup prospects and customers. The team’s mission is to help customers innovate and scale by combining tailored support, strong technology expertise, and a deep understanding of their business challenges. This position is intended for someone who is excited by the opportunity to build something new, work closely with leadership, and help accelerate growth across the startup segment.

What you will do

• Lead and grow a high-performing, diverse team of Central Sales Representatives focused on the startup market.
• Ensure the team works effectively with specialist and technical partners to deliver account management designed for startup customers.
• Collaborate with area and segment leaders to build and execute plans that support area, segment, and account-level priorities.
• Coach team members on performance, sales execution, operational discipline, pipeline management, and overall sales strategy.
• Support the career development of the team by actively managing growth, capability building, and performance improvement.
• Drive increased consumption of both existing and newly introduced AWS services across startup prospects and customers.
• Contribute to broader functional and segment initiatives by taking on stretch assignments at the EMEA level.
• Help establish and shape a new function that is being built from the ground up for startups.

What AWS is looking for

• Substantial experience leading sales teams in technology-related sales or a comparable business development setting.
• At least 10 years of sales experience overall, with no less than 5 years spent managing people.
• Strong coaching capability, especially in areas such as pipeline management, deal support, and sales best practices.
• Experience engaging with a broad set of customer stakeholders, including founders, senior business leaders, and technical teams.
• Ability and willingness to take on additional responsibilities that support the function and the wider EMEA segment.
• Preferred: a technical academic or professional background in engineering, computer science, or MIS, along with a management qualification such as an MBA.
• Preferred: direct experience with startups, the startup ecosystem, and cloud services.
• Preferred: experience building new teams, products, or business functions from scratch.
• A broad range of experience is welcomed, and applicants are encouraged to apply even if their background is non-linear or does not match every preferred qualification.

Team and culture

AWS describes itself as the world’s most comprehensive and widely adopted cloud platform, trusted by organizations ranging from fast-growing startups to large global enterprises. The company highlights a customer-first approach, continuous innovation, and a strong focus on helping customers solve real business problems through technology.

The posting also emphasizes Amazon’s broader culture. It says the company values work-life harmony and aims to support flexibility so employees can succeed at work without sacrificing life outside of work. It also highlights an inclusive environment supported by affinity groups, collaborative events, mentorship, and career growth resources designed to help employees develop professionally.

Additional information

Amazon states that it is an equal opportunities employer and bases hiring decisions on experience and skills. It also says it does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Candidates who need support or adjustments during the application, interview, or onboarding process can request workplace accommodations.

The posting also includes Amazon’s privacy notice and directs applicants to the company’s accommodation information if they need help during the hiring process.

Degree Requirement: Not Specified

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