Revenue GTM Operations Manager

Revenue GTM Operations Manager Overview

This role sits at the centre of Easol’s go-to-market engine and is responsible for the operating framework that supports revenue growth. The position owns the systems, processes, reporting, and execution discipline that ensure demand is captured correctly, routed quickly, worked consistently, and measured accurately from first contact through to closed revenue. It is a broad, high-impact role that partners closely with teams across the business and plays an important part in shaping revenue growth through better analytics, stronger process, and clearer commercial insight.

What the role covers

You will be accountable for the GTM operating system, including revenue tools, lead-to-revenue workflows, pipeline governance, reporting, and sales execution efficiency. The role requires close collaboration with Growth Marketing, Sales Leadership, Commercial Finance, Customer Success, and other internal stakeholders to keep the commercial engine running smoothly and to improve how the business converts demand into revenue.

Key responsibilities

• Take ownership of HubSpot as the core system of record for GTM operations, including lifecycle stages, data structures, governance rules, automation standards, permissions, and change management.
• Maintain accurate tracking and integration standards across GA4, advertising platforms, enrichment systems, and any sales tools used by the business.
• Manage the full lead-handling process from capture through enrichment, deduplication, routing, service-level management, sales handoffs, and feedback loops.
• Define and maintain funnel stages and exit criteria, including MQL, SQL, SAO, opportunity stages, and closed-lost reason categories.
• Improve pipeline hygiene by ensuring required fields are completed, stages are used correctly, close dates are reliable, next steps are recorded, and qualification data is consistent.
• Own GTM dashboards and reporting for funnel conversion, speed through the funnel, pipeline coverage, source-attribution quality, and performance by segment.
• Set operating cadences such as weekly pipeline reviews, SLA reporting, and funnel-health checks to support accountability across Sales and Growth.
• Test and refine funnel stages, qualification rules, and routing logic to improve conversion and reduce friction in the revenue process.
• Improve forecasting inputs by making sure CRM data reflects the real state of the pipeline, including stage consistency, close-date quality, deal values, coverage metrics, and risk flags.
• Work with Commercial Finance on forecast requirements while owning the upstream systems and process inputs that feed those forecasts.
• Partner with the Growth Marketing Manager to ensure campaign tracking, UTM standards, and lifecycle mapping are accurate and consistent.
• Work with Sales Leadership to improve processes, identify bottlenecks, and implement changes that increase conversion and shorten cycle times.
• Collaborate with leadership on ideal customer profile definitions, segmentation, and territory or account models where relevant.
• Own the Experience Index, Easol’s AI-driven sales database, including its definitions, taxonomy, governance, and ongoing maintenance.
• Build and manage automated workflows that enrich ICP accounts and contacts, and make sure data flows correctly into HubSpot and downstream tools.
• Maintain data-quality standards for the Experience Index and resolve enrichment or data-flow exceptions.
• Work with Sales and Growth to turn ICP segmentation into practical lists, routing logic, and prioritisation for outbound and marketing audiences.
• Track and report on data coverage, accuracy, and the impact of the Experience Index and enrichment on funnel performance, including acceptance rate, conversion, and pipeline velocity.
• Own deal-desk governance for existing creators, including approval and discount workflows involving Customer Success, Sales, and Marketing stakeholders.
• Co-own Customer Success workflows, including the systems used by Solutions and Event Operations.
• Promote strong CRM practice by reviewing existing processes, improving tooling, and training Sales and Customer Success teams on CRM workflows and reporting.

Experience and skills needed

• At least 3 to 5+ years of experience in Revenue Operations or GTM operations.
• Some experience in a scale-up, high-growth, or technology environment.
• Experience in SaaS, marketplace, fintech, or payments businesses would be beneficial.
• Strong communication skills, with the ability to work with stakeholders who may not be financially fluent or comfortable with data.
• The ability to turn stakeholder input into data-led insights and practical learning.
• Strong analytical skills and confidence working with internal systems, data analysis, and data manipulation.
• Ideally, the ability to use data queries as part of analysis.
• Comfort working in a fast-paced environment where priorities change frequently and there is often no fixed playbook.
• The ability to adapt quickly, pivot when needed, and do so with energy.
• A strong growth mindset and enthusiasm for continuous learning and improvement.
• A process-focused approach, with an interest in improving workflows and documenting systems.
• Commercial judgement and the ability to use data to identify insights and create business value.
• An interest in experiences, travel, and adventure that aligns with the company’s culture and customer base.

Working environment and culture

The business describes itself as fast-growing and well funded, with strong momentum and ambitious plans for continued expansion. The team works in a highly collaborative way, with frequent interaction across departments and a culture that values openness, contribution, and practical problem-solving. The role is based in London and is offered on a full-time hybrid basis.

Benefits and perks

• Regular company-wide meetings held every two months, giving employees visibility into business performance, goals, wins, and learning opportunities.
• An open forum culture where team members are encouraged to share ideas and help shape how the company operates.
• A work-from-anywhere perk that allows remote work from a chosen destination for up to three weeks per year.
• A Thrive allowance that can be used for wellbeing and lifestyle activities such as massages, gym classes, gigs, and similar experiences.
• Vitality healthcare cover, including optical, dental, and audiological care.
• A monthly contribution toward the employee’s mobile phone contract.
• An annual personal development budget.
• Support for selecting your own equipment.
• 33 days of holiday, including public holidays.
• Supportive policies aimed at helping employees of all backgrounds and physical abilities thrive.

How to apply

Applications are submitted through the job application link on the posting.

Degree Requirement: Not Specified

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