AIP Marketing Manager, EMEA

AIP Marketing Manager, EMEA Overview

This role sits within Google’s marketing organization and focuses on growing paid subscriptions for Google AI Pro and Google AI Plus across the EMEA region. It is a regional marketing position with responsibility for shaping strategy, adapting global programs for local markets, and working closely with both global and local stakeholders to improve subscriber growth and campaign performance.

The position is based in either London or Madrid, and applicants are asked to choose their preferred location when applying. The role is described as mid-level, meaning it is intended for someone with substantial hands-on experience who can drive progress, solve problems, and support or mentor less experienced colleagues.

What you will do

• Own the regional strategy for increasing paid users of Google AI Pro and Google AI Plus in EMEA, including spotting the most promising growth opportunities and deciding where to prioritise markets and investment.
• Partner with local teams on co-marketing work by providing ready-to-use templates and toolkits and helping them execute integrated marketing plans.
• Act as the EMEA voice within global marketing groups, helping shape worldwide programs and making sure regional growth opportunities are represented.
• Take globally developed initiatives and adapt them for EMEA markets, including direct response campaigns and partner toolkits.
• Design and lead regional scaled marketing programs from end to end, including activities that build awareness and engagement earlier in the funnel.
• Create a structured testing-and-learning environment so campaigns can be continuously refined and improved.
• Use AI-based workflows and tools to improve marketing productivity and overall impact.
• Work with regional go-to-market partners to sharpen priorities and increase the effectiveness of regional execution.
• Help deliver a personalised customer journey that moves users toward paid engagement with Google and supports growth in paid starts.

What you need

• A bachelor’s degree or equivalent practical experience.
• At least six years of experience in marketing, with exposure to one or more areas such as growth, product marketing, brand, or social marketing.
• Experience leading projects that require coordination across functions, teams, or business areas.
• Consulting experience and experience using behavioural marketing data are desirable.
• Experience in digital marketing and familiarity with Google’s products and the technology industry are desirable.
• Experience running campaigns from planning through execution and measurement, including target setting, budget management, and performance reporting, is desirable.
• Experience with market prioritisation and investment allocation is desirable.
• Knowledge of owned and external digital media channels, as well as first-party data and privacy requirements, is desirable.
• Ability to manage complex programs with global, regional, and local stakeholders is desirable.
• Ability to influence global product and marketing programs while supporting local market partners effectively is desirable.
• Because the role is at a mid-career level, the successful candidate should be comfortable operating with deeper expertise and helping guide more junior team members.
• English fluency is required unless the posting states otherwise.

Compensation and benefits

• For Spain, the listed salary range is €90,000 to €92,500.
• The package includes a 15% bonus target.
• Equity is part of the compensation package.
• Benefits are included, and Google directs candidates to its benefits information for more detail.
• Google explains that equity awards are discretionary, subject to Alphabet approval, and governed by the relevant stock plan and grant agreement.

Additional information

Google describes its marketing approach as starting with technology and ending with the user, with teams working across product, sales, communications, legal, engineering, and other functions. The company also states that it is an equal opportunity and affirmative action employer and that it provides reasonable accommodation support for applicants who need it.

The posting also notes that Google does not accept agency resumes and will not pay fees for unsolicited resumes sent by recruitment agencies.

Applicants should be aware that the page does not include any statement about visa sponsorship or right-to-work eligibility.

Degree Requirement: Bachelor’s

Visa Sponsorship May be