Senior Own Brand Packaging Product Designer

Senior Own Brand Packaging Product Designer Overview

This role sits within the brand and creative function and focuses on shaping how the company presents itself as a gifting brand beyond flowers. The successful designer will help create own-brand products and packaging that feel thoughtful, premium and distinctive, with a strong emphasis on the recipient experience as well as the visual identity of the brand. The position reports to the Lead Physical Product Designer and works across a growing multi-category range, including fresh baked goods, food and drink, home and pamper items, and seasonal formats.

The wider business is a fast-growing direct-to-consumer gifting company with a strong focus on care, creativity and long-term positive impact. The brand and creative group is made up of around 15 people across brand, creative and communications disciplines, and collaborates closely with research, range, business development, Germany market teams, and digital product and design colleagues. The team works at pace, balancing creative ambition with practical delivery and commercial realities.

What you will do

• Develop packaging and product design directions from the initial brief through to final approval, covering a wide variety of own-brand formats such as boxes, sleeves, tubes, wraps, tins, labels and similar structures.
• Support the Lead Physical Product Designer by creating visual concepts, mock-ups and proposals for new own-brand products and packaging.
• Work closely with creative, range and product colleagues from the earliest development stages through to production, making sure every design decision takes account of format limitations, print methods and material specifications.
• Contribute to the own-brand design system by applying and refining the way colour, illustration, typography and materials work together across the range.
• Lead illustration commissioning on seasonal projects by writing clear briefs for external illustrators, reviewing their work against brand standards and bringing the artwork into the final design with confidence.
• Prepare artwork files that are accurate, clearly structured and ready for artwork finishing and manufacturing.
• Manage several projects at the same time, keeping ownership of deadlines, priorities and key delivery stages.
• Help develop and document the own-brand design system as the product range grows and becomes more established.

What the team is looking for

• A designer with a very strong sense of colour, composition and visual hierarchy, and the ability to build compelling graphic combinations using typography, illustration, colour and form.
• Someone who can generate ideas from a blank page, but also work confidently within an existing system, knowing when to introduce new thinking and when to preserve consistency.
• Commercial awareness and an instinct for how design affects both the person giving the gift and the person receiving it, including how category choices connect to pricing.
• Solid packaging and product design experience, together with a full understanding of the print and production process from start to finish.
• Comfort with both material and visual decisions, and the ability to move between them naturally.
• Confidence working with creative, range and procurement teams, and the ability to contribute constructively when creative and commercial priorities need to be balanced.
• Accuracy, speed and calm under pressure, with a habit of spotting detail issues early and communicating clearly when a decision is required.
• Curiosity about packaging, gifting, and premium food and lifestyle trends, and the ability to bring that knowledge into design work.
• An active interest in using AI and emerging design tools to support ideation, explore directions and improve the quality of creative output.

Technical skills and experience

• Advanced ability with Adobe Creative Suite, especially Illustrator, InDesign and Photoshop, including the creation of artwork that is production-ready and technically accurate.
• Strong understanding of packaging dielines, cutter guides and how to prepare artwork correctly for print.
• Knowledge of print techniques and finishes, including lithographic, flexographic and digital printing, as well as foil blocking, embossing, debossing and varnishes.
• Experience working with a range of materials such as paper stocks, card, tins and wrappers.
• Ability to produce accurate physical and digital mock-ups and prototypes.
• Familiarity with supplier and manufacturer workflows, including pre-press processes.
• Understanding of sustainable packaging principles, including recyclability and reducing material use where possible.
• Desirable experience using 3D modelling and rendering tools such as Rhino and KeyShot for packaging development and visualisation.
• Desirable experience with materials such as glass, ceramics and textiles.

Working style and culture

The company describes its working approach as flexible and collaborative. Different teams may work together in person at different frequencies depending on their needs, and this role follows a hybrid pattern that balances home working with office time. The exact split is agreed with the manager, based on the needs of the team and the work itself. The organisation places a strong emphasis on inclusion, belonging, openness, curiosity and thoughtful decision-making.

The culture is built around a few core values: leading change for good, thinking deeply while acting quickly, caring deeply about the details that matter, and staying open to challenge and new ideas. The business also highlights its commitment to diversity and inclusion through internal community networks and a broader belonging programme.

Rewards and support

• Flexible working and the ability to work from abroad.
• 25 days of holiday, plus your birthday off and flexible bank holidays, with the option to purchase additional leave.
• One volunteering day each year.
• Enhanced family leave and a workplace nursery scheme.
• A flexible learning and development framework to support career growth.
• Discounts on products, flowers and subscriptions.
• Equity options available from the first day.
• ClassPass membership with monthly credits for fitness, yoga and other activities.

How the hiring process works

If your application is shortlisted, the first step is a 30-minute conversation with the Talent Manager to discuss your background, motivations and the role in more detail. If that goes well, you will then speak with the Lead Physical Product Designer. Candidates who progress further will be given a creative task and invited back to present their work to members of the team and the Creative Director. The final stage is a conversation with the Chief Marketing Officer.

The company says it wants the application experience to feel supportive and two-way, and encourages candidates to ask questions throughout the process. It also invites applicants to share any accessibility or support needs so adjustments can be made where possible.

The posting notes that artificial intelligence tools may be used to assist parts of recruitment, such as reviewing applications and identifying possible inconsistencies, but final hiring decisions are made by people. Applicants can contact the company for more information about how their data is handled.

Degree Requirement: Not Specified

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